People increasingly use the internet to find new products and services. Even when it is a product or service they are not familiar with, they will be able to make an informed decision by looking at reviews, how well your website and marketing materials are created and the specifications of the product. But for a person to find your product, they have to enter your website. And you need to make sure that they click on the link to your website.
To ensure that consumers visit your site, you need to make sure that it ranks higher in the top 10 search results of Google or any other search engine. It can be incredibly rare for a customer to search on the rest of the pages instead of selecting the links on the first page of results. This is where you need the help of a company that specialises in SEO Brisbane. SEO is known as Search Engine Optimisation and these are techniques that allow your page to be ranked higher when a person searches for a related product on the search engine. But to do this, you need to have an understanding of what a person searches for and how they word that search. There are certain keywords that we use when searching for a product or service on Google. You need to make sure that you satisfy the search intent of the individual so that Google selects your site to be at the top. So the content you create should align with this search intent. A creative agency will be able to optimise your website.
The title of your page and the meta description has to be compelling. These are the headlines that you see when you search for something. And there is some text underneath that gives a description. You need to be clear when you create this title and the description so that the person searching understands its relevance to their query. You need to make sure that the full title of your page is less than 60 characters so that Google will display the full title. Otherwise, only half the title will be provided for the person. You need to make sure there are target keywords in that title but this shouldn’t be overdone. So you should avoid duplicating the title tags. You need to have a clear description that is summarised. If the title carries what the user is looking for, they will read the meta description to see if it gives rise to their interest. It is a little similar to a pitch where you convince the user to click on the link.
While text can provide relevant descriptions of the product, images will help you a lot when it comes to bringing in traffic. You need to optimise the images that you use on your site whether it is product pages or blog posts. The speed of the site can be slowed down by the images you have on it so you need to make sure that the images are optimised for speed. The creative agency you are working with will be able to recommend a file format that will not affect the speed. It is best to compress the images so that the file size is smaller.